Great work has two vital ingredients (much like Jack Daniels and Coke). A great idea and someone who likes the great idea. No great project was ever completed without a client who believes in it and trusts in you.

In our lives and relationships trust enables us to be free. In business, trust has to be earned. If you buy something that breaks, you won’t buy it again. Trust works in a similar fashion.

The back and forth process can feel endless when you start on a new project. Constant revisions and amendments. It can get frustrating. Trust is built over time (either in a negative or a positive way). You will hit dead ends, then all of a sudden the weight is lifted and something clicks… The client is happy again.

Whether you are a sole trader or marketing agency; when you have your clients trust try not to lose it. It’s hard to earn it back again!